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The press release is dead — or so we keep hearing.
But somebody forgot to tell Sarah Skerik, vice president of content marketing for PR Newswire.
“No one reads press releases?” she says. “I’m sorry, I have data otherwise. People read them by the millions.”
The thing is, press releases can be written well or handled badly. In a session titled “Proving the Value of PR Across the Organization,” she explains that press releases are content that can be widely shared — if you make it interesting and shareable.
“People are tweeting the daylights out of press releases,” she says.