8 tips for getting your press releases read and shared
Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches — if you do it right.
Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
The press release is dead — or so we keep hearing.
But somebody forgot to tell Sarah Skerik, vice president of content marketing for PR Newswire.
“No one reads press releases?” she says. “I’m sorry, I have data otherwise. People read them by the millions.”
The thing is, press releases can be written well or handled badly. In a session titled “Proving the Value of PR Across the Organization,” she explains that press releases are content that can be widely shared — if you make it interesting and shareable.
“People are tweeting the daylights out of press releases,” she says.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
