8 tips to help you choose the right PR agency

Key skills that you should examine before you sign on the dotted line

PR agencies are changing. They no longer just manage your reputation through traditional media channels, but provide social media marketing, search engine optimization and even blogging, Web design and Web development.

But how do you choose the right agency to handle your digital marketing? After all, things have changed so quickly in recent years that you want to make sure that your agency is technically savvy and able to offer the services it says it can.

It comes as no surprise to know that many firms that claim they can provide digital communications might not provide the best service. Some apply the same old traditional marketing techniques to new online media. And that just doesn’t work.

How do you spot these dinosaurs? Here are a few tips.

1. Do your research