8 videos your company should never make again

Maybe some of these concepts were inventive at some point — though probably not. By now they’ve been done so much that they’ve gone from eye-catching to eye-glazing.

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We’re fascinated by the herd mentality that crops up in the digital world. We had hoped that early adopters of digital technologies would not fall into the same behaviors as their offline predecessors who copied one another’s ideas ad nauseam.

Digital technology apparently makes it even easier to copy tired, clichéd ideas from your competitors.

We’ve catalogued eight video styles that have been overdone and should be retired:

1. Lip dub of employees singing The Black Eyed Peas’ “I’ve got a feeling”: There are 50,100 lip-dub videos of people pretending to sing Black Eyed Peas songs. I caught this video of the funhouse skeleton in Ocean City, N.J., which proves the genre has been done to death.

Enough said.

2. Hands drawing really fast on a white board: There are 250,000 of these on YouTube. The whiteboard compressed-time video of hands drawing cartoons is boring. Sure, maybe it’s fun the first 150 times you see it, but it’s still a way to force the viewer to read a bunch of words that you’re drawing on the screen, in between cartoon images of what’s supposed to be your team, or an ocean liner, or any of a thousand completely irrelevant illustrations.

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