8 ways brands use photos, videos to fire up Facebook fans

It’s no secret that all community managers want their Facebook communities to thrive.

Comments and shares are the currency of social media. The question that plagues community managers every day is “How do I spark more engagement on my Facebook posts?”

While I encourage you to post status updates and link to high-quality, highly-relevant content on your Facebook page, there’s no better form of engaging Facebook content than media, namely video and photos.

According to Doug Schumacher at Zuum (a social insight tool), video is the most-shared type of brand content on Facebook, followed by photos. But it isn’t enough to just post a video or photo. You have to get your fans to interact.

Here are seven ways to fire up your audience and motivate them to contribute to and share your brand’s content.

1. Design a custom image.

To show you why custom images are effective, why not start with one of the most engaging posts ever?