8 ways JetBlue gathers content for its popular blog

From repurposing internal messages to answering ‘seldom asked questions,’ JetBlue shows how to keep your blog lively. And how about that Valentine’s Day newsjacking?

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It was Valentine’s Day, and a couple of star-struck lovers—US Airways and American Airlines—announced their intention to wed.

Not JetBlue, though. The proud independent airline wasn’t about to give up its single status. So in a stroke of social media inspiration, JetBlue got in on all the merger coverage with a blog entry, says Allison Steinberg, author and editor of the airline’s BlueTales blog.

JetBlue posted a picture of a heart-shaped candy with the words: “Single & Lovin’ It,” along with a note calling it “a great day for all those unattached folks out there to celebrate their independence!”

Success? Are you kidding? It was a huge hit.

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