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It was Valentine’s Day, and a couple of star-struck lovers—US Airways and American Airlines—announced their intention to wed.
Not JetBlue, though. The proud independent airline wasn’t about to give up its single status. So in a stroke of social media inspiration, JetBlue got in on all the merger coverage with a blog entry, says Allison Steinberg, author and editor of the airline’s BlueTales blog.
JetBlue posted a picture of a heart-shaped candy with the words: “Single & Lovin’ It,” along with a note calling it “a great day for all those unattached folks out there to celebrate their independence!”
Success? Are you kidding? It was a huge hit.