You’ve reminded your employees time and again about their benefits open enrollment deadline, and half of them still haven’t bothered to sign up.
What’s wrong with these people? Don’t they care about this vital topic? Then again, maybe the question should be, why isn’t your message getting through?
If you’re looking to get employees to open your emails, click on your links and take action, maybe it’s time to rethink your approach.
Email remains the most crucial messaging channel, says Ilene Peterson, senior manager for internal communications at Washington-state-based credit union BECU, which has 1,500 employees.
“Email is not going away, and it is not going to be replaced by other channels and other vehicles that we use for communication,” she says.