Being on Facebook is a bit like going to prom. Everyone’s going; no one is quite sure what to do when they get there. And while newsrooms have a huge advantage when it comes to building a Facebook following, very few have a defined idea of what they hope to gain from those users.
Here are eight ways to make sure your newsroom is getting the most out of each and every fan.
1. Always include a link: Posting a news update without a link to your website invites your fans to go elsewhere to find the whole story. By posting a link to the story on your website, you’ll get more interaction and more clicks.
2. Ask questions: According to Facebook, status updates that ask simple questions or encourage a user to “like” the story have two to three times the activity. This means a higher chance for clicks to your website.