82 percent of PR pros want a standard measurement tool for social media

That’s according to a new survey from the Public Relations Global Network that said social media spending will increase over the next five years.

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Among the most telling results:

• According to a PRGN press release, 82 percent of respondents believe a standard measurement tool is needed to evaluate social media success. The same percentage believes that spending on social media will increase over the next five years.

• The five top barriers to using social media in the future are return on investment (45 percent), time (39 percent), resources/budget (37 percent), support from leaders (36 percent), and knowledge/experience using social media tools (33 percent).

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