85 percent of communicators learn about social media via blogs

Nearly 90 percent of internal communicators say people expect them to “have a good understanding” or “know all about” social media.

This statistic comes from an infographic that illustrates how internal communicators use social media. The graphic’s author is Rachel Miller, an internal communication and social media strategist who created the graphic from a survey she conducted on her blog.

To learn how to use social media internally, the majority of corporate communicators (85.5 percent) read blogs. The second most popular way is through colleagues (81 percent) and LinkedIn groups (58 percent).