85 percent of communicators learn about social media via blogs

Most internal communicators turn to blogs, their colleagues, LinkedIn, and conferences to learn about social media. Sound familiar?

Nearly 90 percent of internal communicators say people expect them to “have a good understanding” or “know all about” social media.

This statistic comes from an infographic that illustrates how internal communicators use social media. The graphic’s author is Rachel Miller, an internal communication and social media strategist who created the graphic from a survey she conducted on her blog.

To learn how to use social media internally, the majority of corporate communicators (85.5 percent) read blogs. The second most popular way is through colleagues (81 percent) and LinkedIn groups (58 percent).

“To discover that blogs are the number one choice by quite some way was a surprise,” Miller says. But when you consider that so many internal communicators feel they need to know about social media, it’s not too much of a shock. “… More often than not, money isn’t made available to them for this purpose.”

Here are a few other facts about the state of the industry:

  • More than 36 percent of companies don’t have an internal social network.
  • Only 20 percent of internal communicators set goals for their companies’ internal social networks before they launched them.
  • Ninety-two percent of internal communicators expect their use of social media professionally to increase in the future.
  • The social network internal communicators use most often for business is Twitter.

Check out the graphic for more:

(View a larger image.)


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