People watch 10 billion videos on Snapchat every day.
The same potential consumption (maybe more) exists for Instagram Stories, an Instagram feature in which videos and photos disappear after 24 hours. The tool is similar to Snapchat, but Instagram has more users.
Storytelling has always been key to marketing, and features such as Instagram Stories empower marketers to tell better and deeper stories about their brands.
I’ve discovered creative ways that brand managers are using Instagram Stories. Most don’t require a huge budget or significant resources, so consider adopting some of these for your organization:
Instagram provides a public, viewable profile for your main content. On no other social network can you provide supplemental information about the posts themselves. This makes NASA’s use of Stories innovative.