9 easy steps to add Twitter to your PR mix

Tools, tactics and techniques for making the most of the 140-character format and its global reach.

Digital channels can be time consuming, and it’s important for those of us in business—whose first goal is to run a profitable company to sustain our employees and our clients—to stay abreast of communication trends.

To make sure that we achieve optimum PR health for ourselves and our clients, here’s a quick Twitter primer. No more excuses for PR colleagues who say, “I don’t get Twitter.” If the government is using social media for PR, and the business community is not, there’s a disconnect.

1. Go to Twitter.com and create a profile. Use words that you want to be searched for. Upload a professional photo for your avatar. You may end up someday in a CEO’s office (like Ford CEO Alan Mulally) with a blog post that you wrote on his desk. Do you really want to explain the inappropriate, not-for-business beach photo that is your social media moniker? Be safe. Stay business.

2. Add your company website to your profile and a link from your site back to your Twitter page. This is your hub for digital information. Make it very easy for people to find you and connect with you.

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