9 essential resources for PR pros

A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.

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Tools make our lives and our jobs easier.

Whether it’s a drill in the hand of a skilled carpenter or a keyword research website in the hands of a PR professional, tools enhance the work we do.

Tools have become a public relations necessity—not just a luxury. To stay relevant, take advantage of resources that can elevate your reach, social media efforts, content marketing and understanding of analytics.

Tools for finding journalists and influencers

Muck Rack

This affordable resource fits with any PR strategy. Its primary purpose is to put PR professionals in contact with journalists.

You can pitch story ideas, get alerts about new PR opportunities and track the success of your campaigns. Muck Rack is also said to be considerably faster than other programs in alerting you about industry news.

Pricing: Available upon request.


With the rising distrust of advertising, influencers might be the future of content marketing—but where do you begin? Traackr helps you find the right influencers for your business.

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