Cry — verb: to shed tears, especially as an expression of distress or pain.
Public relations is a great profession. There’s variety, excitement and, let’s not forget, a chance to have a profound impact on an organization’s image and visibility.
Then again, as with any career, there are days that are less than fabulous. When those moments arise, we want to cry.
Here are nine things that can make a PR pro want to break out the tissues:
1. Being called a spinmaster. Sure, we know there are those in PR who give the rest of us a bad name by shilling for their client shamelessly; even when they know it isn’t a good fit for the publication, they mercilessly hound reporters. Still, many PR pros are skilled at understanding how to bring stories of value to journalists. So, please don’t call us spinmasters; it hurts our feelings.