9 (more) creative ways to use Instagram Stories

Wondering how your organization can take advantage of the photo app’s new feature? The Olympics, Shopify and other organizations provide excellent inspiration.

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There are many organizations and individuals that are using Instagram Stories in innovative, inspiring ways. I recently shared nine in this article; here are nine more to get your creative juices flowing:

1. Shopify

If you can’t visit your customers, consider Shopify’s tactic of letting merchants who use Shopify take over the business’s Instagram account.

Apart from merchant takeovers, Shopify also promotes their blog posts through Instagram.


Here’s how to promote blog posts through Instagram Stories:

1. Find three to five key points within the blog post that will grab your followers’ attention.

2. Turn those points into fun Instagram Stories by using photos, captions and drawings.

3. Create a bit.ly link for the final photo.

4. Post.

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