9 reasons to use infographics in your content marketing

More than just pretty pictures, infographics can increase website traffic and brand awareness.

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In one day, we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Consuming that data is like drinking from a fire hose.

Infographics are ideal for an age of big data.

They take deep data and present it in a visual shorthand. They’re an efficient way to combine the best of text, images and design to tell a story.

The growth of infographics

I noticed the power of infographics about six months ago when I included it in a blog article and was surprised by the traffic response. I decided to use Google’s Insights for Search analytics to determine the interest in the keyword “infographics” in search since 2004.

Since just prior to the start of 2010 to the beginning of 2012, infographic searches have increased by more than 800 percent.

Statistics from the social network Digg reveal that since 2007, infographics on the platform have increased by 250 times.

Now that is a trend wave worth catching!

Here’s why you should use infographics in your content marketing strategy:

1. Compelling and attractive

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