9 reasons to use infographics in your content marketing

More than just pretty pictures, infographics can increase website traffic and brand awareness.

In one day, we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Consuming that data is like drinking from a fire hose.

Infographics are ideal for an age of big data.

They take deep data and present it in a visual shorthand. They’re an efficient way to combine the best of text, images and design to tell a story.

The growth of infographics

I noticed the power of infographics about six months ago when I included it in a blog article and was surprised by the traffic response. I decided to use Google’s Insights for Search analytics to determine the interest in the keyword “infographics” in search since 2004.

Since just prior to the start of 2010 to the beginning of 2012, infographic searches have increased by more than 800 percent.

Statistics from the social network Digg reveal that since 2007, infographics on the platform have increased by 250 times.

Now that is a trend wave worth catching!

Here’s why you should use infographics in your content marketing strategy:

1. Compelling and attractive

People love facts, figures and statistics. Add some compelling images and graphics and voila, you have addictive content.

2. Easily scanned and viewed

Human beings are highly visual and because 90 percent of information that comes to the brain is visual, you need to tap into that optic nerve.

3. Boasts viral capabilities

The likelihood for infographics to be shared on social networks and become viral is much higher than ordinary text content.

4. Portable (embeddable)

When designing, developing and publishing an infographic, the code to put it on a WordPress blog or website is an embed code. That creates an automatic link from their site to yours.

5. Aids worldwide coverage

In a world where online publishing is now visible at the push of a button, infographics can provide global coverage that local print media could never do.

6. Boosts brand awareness

Creating an infographic embedded with your logo and brand displayed is a powerful means of increasing brand awareness.

7. Increases traffic

An infographic that is linked and compelling by its nature will drive traffic to your website or blog as people “share” and “click.”

8. Benefits search engine optimization

The viral nature of infographics make people link to your site. Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines place on your site.

9. Shows an expert understanding of a subject

The research required to create an infographic will display your knowledge and position you as an expert in your field.

Have you created or used infographics? Have they driven traffic and created more brand awareness for your business?

Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran. (Image via)


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