9 social media topics that need to die

Some are empty ideas, some are already old-hat—but making a difference is up to you

Can we, pretty please, talk to the people around us and do something to prevent these tragic social media conversations? Consider this a public service announcement or a rant, however you choose. But enough is enough.

1. Getting more followers and fans

Unless you can tell me what the hell they’re going to do for you, how you’re going to mobilize them, and what you’re going to give back to them that makes it worth their while to grant you their attention and continue to give it, who cares? People aren’t marbles, and you don’t get any points for collecting a bunch of staring eyeballs that are waiting for you to do something significant. Attention only matters if can move people beyond noticing, and into investing their time and energy.

2. Misdefined ROI

Google it. If you know what ROI really is, you’ll eventually figure how to do the work and connect the dots between your social media endeavors and your finances, your brand or a combination of the two. You’ll find other metrics, too, that point toward success or lack of it.