You created your company’s Facebook page, and now you’re looking to build a fan following. But so far, there’s nothing but crickets. The task of reaching fans can seem daunting, especially if you’re just starting. So how do you get your page on people’s radar in the first place?
1. Lean on your already-established presence. Chances are, you already have a presence somewhere, whether it’s an e-newsletter, the company’s website or a more traditional form of advertising. Use these already-established avenues to push traffic to your Facebook page. That email list you have? In your next newsletter, mention that Facebook fans get VIP information. And all the traditional advertising you’ve been using—from TV and radio to print and billboards—can contain the line “Find us on Facebook” or that iconic lower-case Facebook “f.”