9 types of PR pros based on ‘Avengers’ characters

The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.


The latest “Avengers” film is a blockbuster.

Forbes reported that the movie has made $461.4 million domestically, which beats “Avengers: Age of Ultron” and “Star Wars” and puts it at No. 13 on the list of films with all-time domestic earning records. Comicbook.com reported that analysts are projecting a $1.88 billion global box office total by the time the film leaves theaters, providing the studio with a profit of roughly $600 million.

Lucasfilm (also owned by The Walt Disney Company) congratulated Disney’s Marvel Studios for smashing its former box-office record:

See which kind of a PR pro you are by checking out this rundown of superheroes:

Captain America: The leader


Steve Rogers makes an excellent Captain America because he ultimately wants people around him, along with the rest of the world, to be happy. He’s loyal and is comfortable both following and giving orders.

If you’re a leader, like Captain America you try your best to relate to those in your charge—which involves getting to know your clients, co-workers or employees. You excel at seeing the big picture and are able to delegate tasks and manage workloads to ensure that no detail is overlooked and deadlines are met.

Falcon: The technology enthusiast


Sam Wilson worked alongside Captain America to fight evil forces, and though he had no natural superpowers, his mechanical wings enabled him to be an asset to both Rogers and the Avengers.

PR pros who align with Falcon share his love for technology, which comes in handy when he’s suiting up for battle. Though you won’t have to fight against Thanos, communicators of all stripes must wrestle for consumers’ attention while also fighting for media coverag—and against fake news and clickbait. It’s a tall order, so having a command of tools and technologies that help boost your campaigns gives you an edge against the competition.

Black Widow: The cleaner


Former Russian spy and current Avenger Natasha Romanoff earned her name from her years of training and talent—along with her critical and resourceful nature.

If you’re a PR pro who fits this mold, you shine when handling reputational crises. You’re able to think on your feet—and you have a plan along with the training to handle any tough communications situation thrown at your organization or client. Because of that, stressful situations don’t get the best of you.

Thor: The adventure seeker


Thor Odinson can generally be found in the middle of the action—not surprising for the Asgardian god of thunder.

PR pros who take after Thor are risk-takers, though you aren’t reckless. Rather, you’re able to act quickly and thrive on taking chances with your communications efforts. Some might not turn out as well as you would have hoped, but you also tend to be on the cutting edge of trends and pave the way for industry best practices. You also can get bored easily, so ensure that your work is something you’re passionate about.

Iron Man: The hot shot


Tony Stark, the billionaire behind Iron Man, is a genius—and he’ll be the first to tell you that. He’s also very charismatic, so his boasts fit his playboy-type personality.

PR pros who follow in Stark’s footsteps can create amazing campaigns, especially based on current trends and data. You’re able to strategically think through a plethora of problems and inject creativity to make your efforts pop. You also excel when you talk to co-workers, journalists and clients. However, beware: Too much self-aggrandizement can hurt your relationships, no matter how awesome your work.

Black Panther: The passionate idealist


T’Challa took his place as heir to the Wakanda throne and worked to unite the tribes that made up the nation—but he faced stumbling blocks along the way (namely, Killmonger challenging him for the throne and ultimately threatening the fate of his people).

If you’re like T’Challa, you are fiercely loyal to the cause(s) in which you believe and are passionate about. You’re probably a PR pro who works for a non-profit or similar type of organization, as your sensitivity to others, altruism and idealism can make you a great visionary. Don’t forget to be practical, as well: Look at the data and don’t forget to see the big picture in your campaigns.

Star Lord: The creative


Peter Quill is not a conventional superhero. His Spartoi and human genetics give him a unique background, and his history as a Ravager adds experiences to what was already a creative mind. He’s known to use unorthodox methods to meet his goals—including distracting a foe with a dance battle.

PR pros who take after Quill are creative and often full of ideas. You’re a highly coveted member of brainstorming sessions—though your enthusiasm for a particular idea might need to be tempered with a dose of reality. You work well with other creatives and often enjoy new challenges and campaigns.

Doctor Strange: The intellectual


Dr. Stephen Strange was an incredibly talented and smart surgeon before he became Sorcerer Supreme and guardian of the Time Stone. However, his arrogance affected his relationships and, combined with his accident, nearly destroyed him until he accepted the Ancient One’s teachings.

PR pros with personalities similar to Doctor Strange are intellectual and quick to learn new methods of communication. As one who prizes logic, you’re probably a communicator who works with the numbers—whether that’s through statistics, social media metrics, general data sets or figuring out which strategies will net you the most ROI. You might have a hard time explaining your findings to co-workers, executives and clients, however—unless you can understand their desires and present your findings in relatable ways.

The Hulk: The intuitive emotionalist


Though Bruce Banner is a talented physicist, he might be best known for his alter ego, the Hulk. The Hulk has immense power, but little self-control. That is, however, until Banner learned to recognize the stressors that would make his alter ego appear and harness the Hulk to help him fight alongside the Avengers.

If you’re similar to Banner, you’re a PR pro who is an outstanding analyst—whether that comes in the form of understanding and better targeting audiences or deciphering what the numbers mean to relay what worked in a campaign and what should be changed for the future. You can greatly benefit from breaks so you can destress and better control your emotions (try digital detoxing every once in a while).

Which of these Avengers are you? Who would you add to the list?

(image via)

Topics: PR


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