Which headline is more compelling?
“Woman in bar assaulted by girlfriend after she waves to man”
“Woman in bar in sumo-wrestler suit assaulted by girlfriend after she waves to man dressed as Snickers bar”
I’ll take the Snickers bar every time.
Effective reporting is about finding the details that make your story pop. Jim Ylisela, president and co-owner of Duff Media Partners, Inc. and speaker at Ragan’s Corporate Writers and Editors Conference, outlines the nine details effective reporters should use to create powerful stories.
1. Be specific.
People often get caught up in talking about the “grand vision” for a brand or company. It’s obscure and not relatable. It doesn’t evoke emotion. Ask questions to discover specific details about, say, the company’s five-year plan and what it means to employees and the external audience.
2. Find the people.