Does it ever seem that everyone else embraces Twitter in ways that your organization doesn’t? Do you envy others’ flashy gifs and engaged followers?
Turns out it’s not hard to up your Twitter game. You just have to understand the platform, your fans and the journalists you’re trying to reach, says Stacey Miller, senior communications manager at Cision.
In a Ragan Training session titled “The new Twitter playbook: Breakthrough tactics that ignite business and engagement,” Miller opens up about ways to boost your engagement at a time when the platform is rapidly evolving. (Think of Twitter’s controversial plan to boost its 140-character limit to a maximum of 10,000.)