9 writing tricks to supercharge your blog

Try these tactics to engage your readers and make your message stick.

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Before we get into those nine tricks, though, here’s the why behind it:

Fully engaged readers are more likely to remember your blog posts. They’ll get real benefits—they’ll learn something new, solve a problem, or feel inspired. When that happens, readers keep coming back again and again—and they’ll tell their friends about your blog.

So try these nine tricks, and see for yourself what happens:

Writing trick No. 1: Use “you”

Yes, you probably know this trick already—but are you using it? Far too many blog posts and pages of Web copy are “I” or “we” focused like this:

In this post, I’m going to teach you…

We are a prize-winning company…

Some “I” language is fine. In fact, it’s a good thing, as you’ll discover in trick No. 2. But the balance of your post should focus on “you.”

Want to see what I mean? Here’s an example of how I could have written the previous paragraph, with the differences italicized:

Some “I” language is fine. In fact, it’s a good thing, as I’ll cover in trick No. 2. But the balance of the post should focus on “you.”

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