Presentation Handouts For: Y5CY0AT
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Day One
Opening keynote
The new PR:
Why PR should lead thought leadership in your organization
Dean Foust
Socially devoted to you:
How to make your cross-channel communications consistent
Anne Tramer Brownlee
Roudtable discussion
Thought Leadership lightning roundtable:
How to put thought leadership into action
Pete Weissman
Negative brand-equity crisis:
How Domino's turned it around
Tim McIntyre
How to manage issues before a crisis hits
Stever Schrier
How to turn PR measurement into a leadership behavior
Eileen Sheil
Beyond breaking news:
How to invent and practice measurable brand journalism
Torod Neptune
Special keynote
Shape perception:
How NASCAR boosts itself with reputation management
David Higdon
Day Two
Special keynote
How McDonald's uses content and engagement to build its brand
Molly McKenna Jandrain
Crisis comms beyond Day One:
How to implement a better crisis comms plan
Dan Ronan
How your press office should prepare for and respond to data breaches
Jessica Nielsen
Roundtable discussion
How to summit the PR mountain:
An interactive, tailored roundtable
Douglass Hatcher
*No presentation was used during the discussion
Closing keynote
How to broker an exclusive story:
When fewer press hits are better than more
Christopher Ian Bennett