A day in the life of a ghost blogger

Blogger X reveals how he ghostwrites blogs for a large national association

By Kirsten Lambert

Blogs should be casual and irreverent, said The Wonkette during a session at the Corporate Communicators Conference in Las Vegas last June. Most compelling blogs also are written in a personal tone—even if an organization publishes the blog. Two examples of this approach are Manufacturer’s Blog (from the National Association of Manufacturers) and the IABC Café (from the International Association of Business Communicators).

However, not all organizations are lucky enough to have senior leaders with the time or talent to write a regular blog. So what do you do, if you think your nonprofit could use a blog to communicate—but don’t have an executive who can write it? Here’s where a ghost blogger comes in.