Essential social media trends for 2022
PriceWeber’s Tristin Schifferdecker shares how she views the future of digital content and strategy—and what mistakes are ruining brands’ best-laid plans.
What are the big opportunities for brands on social media in 2022?
After a year of hype about audio-only platforms like Clubhouse, increasing interest in video and a growing number of questions about legacy platforms such as Facebook, your social media strategy could use a second look.
For Tristin Schifferdecker, senior public relations and social media specialist with PriceWeber, the gold is to be found in short-form video.
“With the increased success of TikTok and the creation of Instagram Reels, brands should consider incorporating short-form video into their 2022 social media strategy,” she says, “especially if you are targeting Generation Z to Generation X.”
TikTok is surging with older audiences, too. “We’ve seen many companies put longer-form videos on social media to help tell their story, but trying to get that same message out there in a shorter-form video will keep the attention of social media users even more,” Schifferdecker says.
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