How to turn a speech into a talk with your best friend

Learn what makes speakers so good, why there’s no such thing as public speaking and more from veteran speechwriter Matthew Cossolotto

Matthew Cossolotto insists there is no such thing as public speaking. We talk to each other every day, therefore it should be no different when we’re in front of an audience. Cossolotto, who served as speechwriter for former Speaker of the House Jim Wright, gives this and several more tips and tricks to achieve what he refers to as “podium power” in his new book, All the World’s a Podium. Ragan.com spoke to Cossolotto recently to find out more about the book, and the tools that executives can glean from it.

Who would you say are among the top executive speakers out there right now, CEO or otherwise, and what makes them so good?