7 video mistakes that communicators should avoid

One thing to keep in mind when you’re making videos for internal communications is that it gets easier.

“You will get better with each one,” says internal communication specialist Mike Brice, “and if my experience is any indication, videos offer a low-cost, high-impact way to share your story with employees.”

You shouldn’t wait, though, to make sure your videos are absolutely flawless. Brice joined Steve Lubetkin, a video/audio expert and managing partner at Lubetkin Communicatons, and public relations and communication management specialist Judy Gombita in a recent Twitter chat about video in internal communications. The three offered Ragan.com their thoughts on some major mistakes communicators often make with their videos, and how they can avoid them:

1. Using room lights. A video isn’t worth much if you can’t see what’s happening.