Buffer’s 9 best social media tips to boost engagement

Those of us at Buffer have experimented with a lot of different content marketing methods. I wanted to share nine of the best ways we’ve found to increase engagement and improve your content strategy.

Here are our best and most practical ways to see a big impact from your actions on social media:

1. Share images on Twitter to increase retweets by 150 percent.

Since Twitter announced in-line images, we’ve been experimenting with them by adding images to a lot of our tweets. I’ve noticed a big difference in engagement.

To get a better idea of what a difference in-line images make, I took the last 100 tweets, including a link from our @buffer account (not including any retweets), and compared the averages of the tweets with and without images included.

Using Buffer’s built-in analytics, I was able to look at the number of clicks, favorites and retweets each tweet received.

The first data point we looked at was clicks: