10 ways to build your Twitter following

A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional), she was at a loss.

Here were my suggestions, generalized and tweaked as to not identify the asker.

1. Make sure you have a completed profile, avatar (logo), header photo, and background. Your Twitter background shouldn’t be clouds. Most of us are choosy and won’t follow eggs. See: “Baby Steps to the Tweet.”

2. Follow back. Unless they are spam, an egg, #TeamFollowBack, or porn, I follow. One thing I’ve learned in this business is that you never know who is behind the account, whom they know, or even where they live. All business is word-of-mouth, and social media just multiplies that. I have friends all over this country who have accounts that aren’t necessarily local, and we talk (and recommend each other).