Do you have a good answer for ‘What do you do?’
It can be a particularly difficult question for a PR professional to answer. This PR pro came up with three easy points to help.
At the time, I wasn’t quite sure how to answer. I fumbled over a few explanations (“I manage the company website,” “I post to Facebook,” “I write press releases”) hoping that was good enough.
Side note: I don’t work for a public relations company, managing multiple clients and accounts. I handle all of the PR, marketing, business development, and communications duties for one company.
After I answered the question, I immediately regretted it. Wow, I thought, my job sounds lame and incredibly boring. Yes, I do those things (and way more), but that’s not exactly what I do. So I came up with three easy-to-understand descriptors that make my job sound as valuable as it really is:
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