8 terrific alternatives to cranking out a press release
You might try a visual format, such as an infographic or video, to get your client’s news out, or maybe send a story pitch to your favorite reporter. As a backup, there’s always self-publishing.
Are they dead or alive? Why do we still need them? Can’t we move on from press releases? Isn’t there a better way to achieve our PR goals?
Press releases are still useful, but they might not always be the best fit.
Here are eight alternatives:
1. Send only a pitch.
A client might come to you with a news item. Though you may see its value to a few selected publications, it might be best to advise the client that it doesn’t warrant a press release.
Instead, write a pitch and send it to reporters who might want the story. You can target it more precisely and achieve better results.
2. Pitch the idea as a contributed article.
Maybe the story is more of an opinion or a take on an industry trend. In that case, why not craft a contributed article abstract that can be pitched to industry publications? They’re often looking for pieces to fill their pages.
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