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Honorable Mention:

AT&T with FleishmanHillard, AT&T Annual Enrollment 2015

Kaiser Permanente Benefits & Compensation Communications, Kaiser Permanente 2015 Employee Open Enrollment Campaign

MasterCard, Priceless Pets

MEG Energy, MEG-A-FITS! Your Ultimate Benefits

North Shore-LIJ Health System, 2015 Benefits Open Enrollment - Simplified

Trion, A Marsh & McLennan Agency LLC Company, Private Exchange Toolkit

Westpac New Zealand, Our Bank Winter Games
More Award Winners
Multifaceted campaign educates and inspires employees to recognize each other
How a health care org’s holiday video earned more than half a million views
Video captures the power, grace, and enormity of prairie windmills, and establishes OPPD as a national sustainability player
AT&T video about employee who honors dead vets by crafting burial urns for their ashes gets big response
Bell Helicopter forges emotional connection between employees and consumers
ITG innovation videos package inside info in an entertaining way
Video delivers martial arts attack against the flu
Klick Health’s funny video features creatures
Relevance and timeliness in a bi-monthly newsletter? Duke University pulls it off
Weekly newsletter reduces email overload
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Best Benefits Communication
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Best Benefits Communication

Redesign of benefits materials achieves results that transcend enrollment

Interactive guide has reduced questions, improved favorability ratings, and served recruitment goals.
Winner: Ford Motor Company and Xerox Business Services
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Ford Motor Company’s interactive 2015 benefits enrollment guide is accessible outside the company firewall on desktop and mobile devices, providing one-stop shopping for benefits information from wherever employees (or the family members responsible for enrollment decisions) happen to be. 

The primary document, an e-guide, features tabs employees can click to seamlessly move through the materials, identifying what they need to know before enrolling, the various choices available to them, and easy-to-follow instructions for completing their enrollments online. Links to calculators and other tools enhance the document, which is also available in printable versions for workers without online access (or with a preference for print). 

A comprehensive communication campaign accompanied the revamped enrollment, which resulted in a significant reduction in the number of calls to the service center and a high rating in a follow-up survey. Ford was also able to tout the ecological benefits of a mainly digital enrollment guide while reducing the cost of production. 

Of particular interest, the company’s recruiting department latched on to the guide, extracting a portion for recruiting purposes even before the enrollment began. Because the document was crafted as an information resource, it serves employees year-round, and is part of the toolkit new hires use. 

Above all, in addition to a sound strategic plan and good, measurable outcomes, the production values of the finished guide blew away the competition. 

For outstanding work producing what is often a dry, officious communication, we’re pleased to present Ragan’s 2014 Employee Communications Award for Best Benefits Communication to Ford Motor Company. Congratulations to Catherine Biondi, Kathleen Hurt, and Katelyn Davis, along with their counterparts at Xerox, Cheryl Desjardin, Steve Coogan, Betsy Eschelbacher, and Rex Points II.
 
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Related Special Edition Article(s)
  - ‘Day in the Life’ approach highlights business unit’s importance to the company
  - 10th anniversary of merger leads to redesign of employee publication
  - Allscripts’ fitness initiative goes the distance with social engagement
  - Aspen Dental offers free care to underserved communities
  - AT&T video about employee who honors dead vets by crafting burial urns for their ashes gets big response
  - Ball Aerospace & Technologies Corp. fosters a sense of belonging among employees
  - Bell Helicopter forges emotional connection between employees and consumers
  - Drug development company spotlights employees who have participated in clinical trials
  - Duke University brings dry employee benefits to life
  - Electronic Systems’ employee magazine speaks to workers in plain English
Related Taxonomy
  - Best Benefits Communication
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