A buzzphrase that needs to die: ‘Human-to-human communication’

Just when you thought jargon couldn’t get any worse, this new phrase in corporate communication takes the cake.

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Ragan Insider Content

Here is a new phrase that makes me want to start drinking at The Billy Goat before breakfast:

Human-to-human communication.

Some marketers say this phrase came about because companies are spending too much time talking to their customers online. This definition is supposed to inspire us to get back to the basics—of talking, of listening, of telling real “human” stories.

Oh, please.

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