The C.R.A.P. Awards A cliché is worth a thousand C.R.A.P. Awards Why is it that some corporate writers fail to understand the importance of a good lead? By Steve CrescenzoMarch 17, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.