Public relations people spend much of their time writing.
That’s why dreaded writer’s block is especially troubling for them. It can strike when PR pros have to draft a press release, blog post, client email or social media campaign—usually on deadline.
PR pros and writing consultants recommend these effective tactics for overcoming writer’s block:
1. Employ the Pomodoro technique. The time management technique breaks work into intervals, giving your brain time to rest and refresh. Write for 25 minutes without interruption, take a break for five minutes, write for another 25 minutes, then continue the pattern. A free Pomodoro timer app can help. “After 25 minutes, I take a break and reward myself. I might walk down the hall and talk with one of my co-workers about another project or get a glass of water,” writes Jennifer Gehrt for Communique PR.