In a strictly business sense, what Next Jump does has nothing to do with physical fitness. The company, which has offices in California, New York, Massachusetts and the United Kingdom, creates marketplace loyalty and reward programs for around 90,000 clients.
And yet, all 200 or so of Next Jump’s employees participate in a fitness competition. Employees are split into five teams, and the team that has the most total workouts at the office gym gets a monetary prize.
“There are daily rituals to practice to be a more healthy person,” says Marissa Beck, Next Jump’s director of wellness. “We will have better working employees, better engaged employees, people who are more energized if we provide them the wherewithal to come in to work and feel like they’re a healthier employee.”
Building the portal
A few years ago, Next Jump put gyms in its offices at the request of its CEO and founder, Charlie Kim. “Our CEO is a humongous fitness and nutrition enthusiast,” says Beck.