A guide to the latest changes to Facebook fan pages

What every marketer, communicator and PR pro should know.

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Ragan Insider Content

Facebook is constantly tinkering with its ecosystem and manages to stir up and annoy its users as they attempt to adapt to the new changes.

Protests and feelings ran so high with the latest changes that a Mashable survey found more than 70 percent “hated” the new Facebook news feed changes.

The challenge for Facebook marketers is keeping up with the changes that matter. Some are cosmetic, but others will possibly impact fan engagement and number of “likes.”

Here’s what you need to know:

Facebook has introduced a new metric called “People Talking About This,” which will publicly reflect the number of conversations happening about brand pages. It’s a new metric to follow on the new “Insights” analytics tool.

1. Insights analytics tool

The new insights tool allows you to:

2. People Talking About This

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