PR A millennial’s trip to the ER reveals the key to hospital branding Four factors a millennial health care editor considered in choosing urgent medical treatment—and social media presence wasn’t among them. By Jessica Levco@raganreporterFeb. 2, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.