PR A PR challenge: What if your hospital was known as ‘the best place to die’? A look at Gundersen Lutheran Hospital’s delicate approach to promoting its palliative-care program. By Jessica Levco@raganreporterDec. 3, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.