Some tips to make your dollar go as far as it can when working with video professionals
Here’s a common scenario: You’re busy. You have more than one client or job that is taking up your day. Your budget is always tight, but you need a video so you call a trusted video producer.
With the explosion of Web video, I’ve been getting calls from PR folks asking me to edit a two- to three-minute video story for a website about an event, an opening, a party, a gala, etc. You get the drill. As much as PR people want to make the video, cost is their overriding concern.
Here are some tips to make your dollar go as far as it can when working with video professionals.
Before the job, negotiate the schedule and billing. For smaller budgets, the process happens in four phases.
In order for this to run smoothly you, the PR professional, should do the following:
1. Have all names and titles spell checked and ready before Phase 1.