Uncategorized A PR quandary: Measuring is key, but how exactly? In a bottom-line world, pros differ on how best to gauge their efficacy. By Lindsey MillerAug. 3, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.