According to some new research from Simply Measured, the answer is probably yes. This micro-blogging platform puts out millions of posts daily; there are more than 108 million active Tumblr blogs.
Before you run over to Tumblr to start blogging and reblogging, let’s review the basics:
With any strategy, you want to look at what audience is on the site you want to infiltrate. Tumblr has a younger demographic. According to comScore, 40 percent of Tumblr’s audience is 15-24 years old. Sixty-three percent is under 34. That’s a young market.
If your target market is filled with Baby Boomers, it’s safe to focus your time and energy elsewhere. If you’re looking to get in front of teenagers and young adults, this network is worth investigating. Spend your time where it counts.
If you want to know why teens love Tumblr, here is a great thread on Quora.