Walk into nearly any marketing meeting, and you’ll probably to hear a reference to “influencers.”
Many marketers want to know: How can we get social media users with large, engaged followings to tout our brand?
Influencer marketing has become the go-to method for getting some of todays’ top social media users to rave about your organization (or at least cast it in a positive light).
A recent TapInfluence study reported that the strategy works. On average, influencer marketing yields 11 times greater return on investment than traditional digital marketing methods.
A recent Twitter study backs that up: Forty percent of respondents in its study said they’ve purchased an item online after seeing an “influencer” use it on a social platform.