Ad agencies are confused by video ads on social media

More than 30 percent of agency executives think they are using video ads on Facebook—but video advertising doesn’t yet exist on the platform.

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Nearly one-third (32 percent) of agency executives think they are already advertising on Facebook with video ads—something not yet possible on the platform—a recent report from Mixpo says.

That confusion is not surprising, considering just 26 percent of agency executives surveyed describe themselves as “reasonably competent” in video advertising on social media. Another 40 percent say they are still “growing their capability.”

Below are additional key findings from the report, which was based on data from a poll of more than 100 U.S. agency executives. The survey defines video advertising as campaigns marketers pay to run. The definition does not include branded videos posted on social networks for free.


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