Aetna’s Facebook page Wednesday morning offered friendly visuals and tidbits about nutritious back-to-school lunches and mindful meditations for moms.
There wasn’t a hint about Tuesday’s announcement that the firm would be leaving 11 of the 15 states where it offers coverage in line with the Affordable Care Act. Still, consumers refused to let the Hartford-based insurer quiet their disdain for the move. People also questioned the company’s financial motivation. Harshly worded comments were posted to Aetna’s “softer” stories.
Aetna’s website didn’t offer a hint of the ACA news, either. These messages popped up on Twitter, again with no acknowledgment from company communicators: