After nearly 30 years, Best Buy unveils new logo

The organization’s redesigned look comes with a marketing campaign that highlights its corporate culture and employees. The move hopes to start a conversation with consumers.

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Goodbye, yellow tag: Best Buy is now putting its employees front and center.

On Wednesday, the electronics retailer unveiled a new logo that moves its iconic price tag to a smaller spot in the lower right-hand corner, while the rest of the logo emulates the organizations’ employee garb (blue shirts).

.@BestBuy launches refreshed branding, logo.

Learn more:

— Best Buy News (@BBYNews) May 9, 2018

Best Buy also announced a new marketing strategy along with its redesigned logo, which seeks to “talk about what’s possible” with consumers. The tagline will replace Best Buy’s old motto: “Expert Service. Unbeatable Price.”

A release in the company’s corporate newsroom read, in part:

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