After ‘Obamacare’ ruling, health care messaging remains a muddle

As the fallout from the Supreme Court decision settles, politicians and medical entities must make explanations of the Affordable Care Act easier for their audiences to understand.

On Thursday, the Supreme Court ruled by a vote of 6 to 3 that the federal government was in the right in providing health care subsidies to people in states that don’t have their own insurance exchanges.

“Congress passed the Affordable Care Act to improve health insurance markets, not to destroy them,” Chief Justice John Roberts wrote in the majority opinion.

President Barack Obama said in response to the ruling, “Five years ago, after nearly a century of talk, decades of trying, a year of bipartisan debate, we finally declared that in America, health care is not a privilege for a few but a right for all.”

Though many people took to social media after the ruling to express their thoughts, brand managers mostly remained silent. However, communicators for several publications and health organizations tweeted reactions.

Today’s #KingvBurwell decision ensures continued access to lifesaving #healthcare

— ACSCAN (@ACSCAN) June 25, 2015

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