Good morning, PR pros:
— Josh Gad (@joshgad) March 19, 2020
The feel-good effort shows the power of storytelling. How are you reaching out to offer comfort to your audiences?
Here are today’s top stories:
Air Canada lays of 5,100 employees as Domino’s hires 10K
As airlines like Cathay Pacific Airways and Air Canada continue to slash passenger capacity and flights, job cuts continue. Air Canada announced it was temporarily laying off 5,100 of its employees.
However, not all organizations are bracing for job cuts. Organizations focused on delivery are experiencing higher demands as quarantines continue, with Domino’s preparing to hire roughly 10,000 full- and part-time workers.
The company is looking for delivery drivers, pizza makers, customer service representatives, managers and licensed truck drivers for its supply chain centers. The need will vary based on individual stores.
“Our corporate and franchise stores want to make sure they’re not only feeding people, but also providing opportunity to those looking for work at this time, especially those in the heavily-impacted restaurant industry,” CEO Ritch Allison said in a statement.
Why it’s important: No matter your organization’s status or continuing strategy, ensure you’re communicating early and often with your employees, focusing on their needs and remaining as transparent as possible.
Is it OK to pitch a story that isn’t about COVID-19 to reporters right now? Our VP of editorial, Roula Amire, caught a panel of journalists from outlets like NPR and business trades to see what kinds of stories they are looking in these unusual times.
PRSA and PRSA Health Academy recently created an infographic to help stop the spread of misinformation during the pandemic, and it’s “1,2,3” outline can be a helpful way to organize your crisis communications:
Now more than ever, it’s crucial for communicators to practice savvy news consumption practices and help employees and consumers do the same. You can also increase stakeholder trust and strengthen your reputation by integrating these best practices, along with being as transparent, authentic and timely as possible with your messages.
Facebook struggles to delete false information
The social media platform’s automatic system to remove spam and misinformation surrounding the COVID-19 outbreak has also been removing news stories and factual content. The content is usually restored by Facebook, but that hasn’t stopped users from turning to other platforms like Twitter to complain.
The platform is also grappling with taking down ads for face masks, which it promised to forbid starting March 6.
Rob Leathern, the director of product management at Facebook who is responsible for the advertisements team, appeared to acknowledge Wednesday night that Facebook’s systems still need improvement.
“We have been preparing for more automation catching these ads, but it is not there yet,” Leathern said when asked on Twitter by CNN Business why an advertisement for an “N95 Face Mask” was served to one user.
Why it matters: Automatic systems can be incredibly convenient, but they have shortcomings. If you’re automating your efforts in any way, including posting to your social media accounts, don’t forget to check those systems to ensure that your messages are going out as planned and you’re responding to your followers’ questions and concerns.
FROM THE EXPERTS
The fundamentals of good PR are more crucial than ever for dealing with the current crisis. That’s the main takeaway from PRSA Chair Garland Stansell who spoke with PR Daily Editor Ted Kitterman.
Disney, Universal and more release films digitally
The Walt Disney Co. has released “Frozen 2” on its streaming platform, Disney+, three months early, and starting today, Universal Studios is releasing on digital platforms its films that are still in theaters, including “The Invisible Man,” “Emma,” Trolls World Tour” and “The Hunt.”
Other studios including Lionsgate and Warner Bros. are following suit by releasing films including “The Way Back,” “I Still Believe” and more to digital on-demand platforms early. TV Guide compiled a list of releases.
Why you should care: Many organizations are being forced to pivot as the crisis grows, which means finding new ways of offering value to target audiences. Think about how you can provide your offerings differently to accommodate those working from home and staying inside. Be flexible in both your business continuity plans and in your communications.
Google Trends has created a COVID-19 hub that displays a list of searches and trending queries from U.S. users:
The tool can help you keep on top of news and updates that might affect your crisis communications efforts and could also help you create content that caters to your audiences’ current questions and needs.
WHAT YOU SAID
We asked what information you’re looking for to help with your crisis communications, and more than half of you (51%) said crisis communications takeways are the most helpful, followed by news and updates (18%), tips for employee communications efforts (15%) and tools to work remotely (15%).
What information are you looking for as the #COVID19 crisis continues to grow?
Weigh in below and share what content would help you the most. #DailyScoop
— PR Daily (@PRDaily) March 19, 2020
Ragan Communcations will be launching a new daily newsletter called “Ragan’s Crisis Communications Daily” to offer the best tips and takeaways for communicators in this crisis next week. Be sure to check back with us for this new must-read.
What has become your go-to channel as you relay important information and updates in your crisis communications plan?
What channel are you using the most for your #COVID19 crisis communications?
Share what's been effective as you spread important information and updates, along with your tips and challenges, under the hashtag #DailyScoop. We'll share in Monday's roundup.
— PR Daily (@PRDaily) March 20, 2020
Weigh in via our Twitter poll and share your tips and challenges under our new hashtag #DailyScoop.