As someone who works on the Web and in social media, I’m always looking around at the industry, finding great ideas and best practices, particularly when they pertain to brands. I work for a brand. A pretty big one. And working for a brand, especially on social media, requires a certain finesse. You have to encapsulate the voice of the brand, and yet it needs to feel appropriate for the channel that you’re on.
One brand that is just way beyond everyone else in terms of engagement and knowing its audience is Oreo. Not only are these cookies beloved and known throughout the world, they have a passionate audience to the tune of over 27 million “likes” on Facebook. Part of the reason that the brand’s got such great engagement is its Daily Twist campaign, such as the offering below that it shared on Pride Day:
One of the great things about having something as identifiable as a black-and-white cookie is that it can be modified to be so many different things, including items that are movie-related:
I’m a big fan of Oreo and what it’s doing. Then, on Sept. 25, it tweeted: