Good morning, communicators:
Molson Coors made headlines after answering a 93-year-old fan’s stay-at-home request. Olive Veronesi was photographed holding a Coors Light and a sign that read, “I need more beer!”
The brewer answered her request:
Olive asked, and beer is on its way! https://t.co/VnUWwVh2t8
— Coors Light (@CoorsLight) April 12, 2020
“When we saw Olive’s message, we knew we had to jump at the chance to not only connect with someone who brought a smile to our faces during this pandemic, but also gave us a special opportunity to say thanks for being a Coors Light fan,” a Molson Coors spokesman said in an email.
How are you finding ways to connect and surprise your loyal consumers?
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The company has changed its cardholder benefits and perks in answer to changing consumer behaviors because of COVID-19, including declining sales.