Amid hurricane, power company keeps customers informed through social media

When Hurricane Irene left more than 200,000 of Con Edison’s customers without power, the company took to social media to keep them connected.

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What do you do when more than 200,000 of your customers are without power during Hurricane Irene, and it’s your company’s responsibility to not only bring it back, but keep your customers in the know?

If you’re Consolidated Edison Co. of New York Inc. (Con Edison), you take to social media.

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